World Liberty Financial presale ended on 03/14/25. Approximately $590 million was raised.
Donald Trump announced World Liberty Financial (WLF) during a live stream in September 2024.
“If we don’t do it, China’s going to do it. China’s doing it anyways, and if we don’t do it, we’re not going to be the biggest, and we have to be the biggest and the best,” said Trump.
WLF is a decentralized finance (DeFi) blockchain platform for borrowing and lending cryptocurrencies with a native token.
The project is not owned or operated by President Trump and his family. It is run by Zachary Folkman, Chase Herro, and Steven Witkoff.
Lending and borrowing cryptocurrencies have always been popular. With Trump’s introduction of World Liberty Financial, crypto exchanges began exploring crypto loan products.
Coinbase announced it is relaunching its Bitcoin-backed loans in the United States (up to $100,000 in USDC).
HTX also launched flexible loans in BTC, ETH, and USDT with plans to expand the range of loans and collaterals.
World Liberty Financial has its own native token on Ethereum, $WLFI. It is the governing token of the WLF protocol.
World Liberty Financial coin ($WLFI)
WLFI is an ERC-20 token with a max supply of ≈100 billion (Etherscan shows 99.953B). The token moved from a non-transferable governance asset to a tradable asset on September 1, 2025, when listings and the “Lockbox” unlock went live.
Binance, OKX, Bybit, and Kraken have official listing pages; trading is meaningfully volatile, so use live aggregators and confirm pairs and networks. Official Ethereum contract: 0xdA5e…CBeF6; BNB Chain and Solana addresses are also listed. Some venues restrict U.S. users in practice.
World Liberty Financial initially targeted a $300 million raise by selling 20% of supply in late-2024. Later rounds lifted proceeds toward $550–$590 million before trading. Justin Sun has publicly announced a cumulative commitment of $75 million to WLFI. Early investors could sell a portion at launch; founder allocations remain locked.
WLFI is part of a broader ecosystem that includes the USD1 stablecoin, listed in May 2025. The team’s lending app was not live at launch; users mainly used unlocking and spot trading. Activity briefly pushed Ethereum gas to 60–100+ gwei during claims and early DEX swaps, then eased as centralized venues absorbed flow. Treat gas figures as launch-week effects, not ongoing fee cuts.
Quick facts
Ticker: WLFI
Standard: ERC-20 (Ethereum)
Official contract (ETH): 0xdA5e1988097297dCdc1f90D4dFE7909e847CBeF6 (verify on Etherscan before interacting).
Total supply: 100,000,000,000 WLFI
Circulating supply: ~24.7B WLFI (live trackers vary intraday).
The World Liberty Financial team
According to the official website, these are the supporting team members of the project:
Donald J. Trump – Chief Crypto Advocate
Eric Trump – Web3 Ambassador
Donald Trump Jr. – Web3 Ambassador
Barron Trump – Web3 Ambassador
Zak Folkman – Co-Founder
Chase Herro – Co-Founder
Steven Witkoff – Co-Founder
Zach Witkoff – Co-Founder
Alex Witkoff – Co-Founder
Rich Teo – Stablecoin & Payment Lead
Corey Caplan – Head of Technical Strategy
Octavian Lojnita – Blockchain Lead
Bogdan Purnavel – Lead Developer
Alex Golubitsky – Legal Counsel
Writer’s note: Founders’ and core-team allocations are subject to listing-disclosed lockups and staged unlocks; review venue announcements and governance posts for current schedules.
Word Liberty Financial is buying cryptocurrencies
In blockchain technology, unless mixers are used, all transactions are transparent. The public can view and access them.
Data shows that World Liberty Financial purchased thousands of Ethereum. It also owns WBTC (Wrapped Bitcoin), LINK, TRX, USDC, AAVE, ENA, ONDO, and other cryptos.
World Liberty Financial’s total crypto holdings are currently worth $355 million, and the project will likely increase its holdings.
These cryptocurrencies are likely to be used in the lending and borrowing protocol. Additionally, the project partnered with Chainlink to use its price feeds. The WLF Protocol will support US-dollar stablecoins.
As seen in his prior term, Trump’s vision is that the U.S. Dollar should remain the world’s reserve currency.
Impact on Ethereum Gas Fees (Launch Week)
WLFI’s unlock and initial claims briefly pushed Ethereum gas into triple-digit gwei, the year’s highest readings to date. Claims opened before some centralized listings, which funneled early swaps to Uniswap on mainnet and drove blockspace competition. Multiple trackers placed WLFI among Etherscan’s top “Gas Guzzlers” during the first hours of activity.
Gas costs eased after the first day as activity dispersed across venues and as queues cleared, but peak windows were materially more expensive for users. Treat this as a time-boxed event effect, not a structural reduction or increase in baseline fees. Editors should anchor any fee numbers to specific timestamps and link to a live gas tracker rather than freezing absolute figures in the copy.
World Liberty Financial bought ENS domains
Ethereum Name Service (ENS) provides blockchain-based domains on ETH. WLF was spotted buying dozens of ENS domains. Some of these ENS addresses are erictrump.eth and barrontrump.eth.
The acquisitions triggered speculations about whether future meme coins will be launched for the Trump family.
Trump coin was also among the ENS addresses, which suggests future developments for the coin may take place in 2025.
Should you buy the World Liberty Financial coin?
WLFI is now a live market asset, not a presale claim. Price discovery is underway across multiple venues, and liquidity can be uneven between pairs. Focus due diligence on supply distribution, unlock cadence (early investors have partial sell allowances), treasury policies (including any burns), and governance design. Treat third-party dashboards as point-in-time references and verify the contract address before any transaction.
It is clearly stated in the whitepaper (aka gold paper) holders will not earn any rewards:
‘$WLFI is not equity or a share in any entity, and does not confer any financial interest in any entity, and $WLFI holders are not members of WLF.
‘By design, World Liberty Financial is not organized offshore. World Liberty Financial is an American, tax-paying, corporation that aims to bring DeFi to its rightful home – America.’
source: Gold paper
WLFI is a governance token: holders can propose and vote on changes via the project’s forum and Snapshot. By design, WLFI does not grant economic rights, nor does it have an automatic claim on protocol fees or revenue.
Any future economic policy (e.g., sharing fees with holders) would require a passed proposal and implementation by WLFI under its Terms; it is not guaranteed. Current governance discussions include using protocol-owned liquidity fees for buyback-and-burn rather than distributing them to holders. WLFI already exists as a multichain (Ethereum, BNB Chain, Solana) project with live bridging, and future votes may consider adding additional networks.
Governance follows a proposal-review-vote process and is subject to thresholds and WLFI’s implementation discretion; it does not “amend the protocol at any time.” Buying WLFI remains high risk regardless of the Trump family’s involvement or holdings; WLFI’s own Terms and Risk Disclosures warn against treating the token as an investment.
FAQs
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References
The World Liberty Financial website
